Why should developers care about building a social media presence? Whether it’s maintaining a blog, updating a personal website, tweeting, starting a podcast or more, there are many upsides to creating a digital footprint. Namely, it can help developers convey their personal brand and reputation and help them stand out to recruiters and hiring managers.
While it’s possible to build a highly successful development career without ever posting online, in today’s hiring landscape, it can only help to have more information available to help recruiters and hiring managers get to know you better (as long as everything you have online is appropriate).
How can building a social media presence benefit developers? Here are three major ways it can make an impact.
Telling Your Story
Social media gives you a medium for sharing a bit about who you are and what you care about. Blogging, making YouTube videos, and posting on social platforms are all ways to share your professional expertise and interests unrelated to development. It is a way to help you digitally demonstrate who you and connect with others with similar passions.
Let’s say you’re a front-end developer by day and spend hours playing guitar after work; talking about your work and hobbies online can help you share your story, find and connect with others based on shared experience or personal interests, and build a community among your peers.
Landing a New Job
If someone Googled you, what would they find? Hiring managers are likely to do this at some point during the interview process. If you name comes up with a number of search results, such as an active blog, an engaging podcast, or an up-to-date Twitter account, they can tap into a number of different resources (curated by you) to help them get to know you better before they talk to you in person.
Creating an online presence can help you stand out during the recruitment process because it can show who you are beyond your resume. Moreover, talking about your interests online can help you or recruiters find some talking points. He or she may bring up something they found when they searched you online, whether it was your thoughts on the latest “Game of Thrones” episode or the latest development with your side hustle. Having an online presence can help you appear more well-rounded a candidate and help your hiring manager get to know you better before even stepping into the interview.
Becoming a Thought Leader
Don’t click away! Yes, I just used the term “thought leader.” You’re sick of hearing it. So am I. But all it really means is someone who shares their perspective on a topic from a place of advanced insight and expertise. Thought leaders write on and share their views on different subjects to a community of followers that in turn weigh in with their own reactions. It’s just the buzzy way of saying you’re an expert in something, and people listen to what you have to say about it.
People pay attention to thought leaders because they want to stay on top of trends and care about what these influential people in their industry have to say. In this way, creating a social media presence is a way to build your reputation as an expert in your field. Becoming influential in your area of expertise can open doors to job offers, book deals, or other opportunities to advance your career in development—and it can all start by simply posting your commentary on topics related to development online.
At the end of the day, having a strong social media presence is a great way to help you get noticed. Whether it’s for discovering community online, standing out to hiring managers and recruiters, or building influence, developers can stand to benefit from putting effort into their digital footprint.
Once you’ve polished up your resume and reviewed your social media presence, you’ll be primed and ready to start applying for a new job in development. Stack Overflow Jobs can help from there; see who’s hiring developers like you today!