[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"sanity-4SWEJvmh-KBsC5w5OC0VoluSkJl4xLeAcJuLXbH5SaY":3,"sanity-oRXm-QzLSpUYRmKetmgn6FeFenX8JDfo8tGVk6qJZds":296},{"data":4,"sourceMap":-1},{"latestPodcast":5,"latestReleases":14,"post":39,"recent":271},[6],{"_id":7,"publishedAt":8,"slug":9,"sponsored":12,"title":13},"7ebd76d2-cebc-4b88-82f9-3dfb2c8bc5ca","2026-07-08T04:40:00.000Z",{"_type":10,"current":11},"slug","what-s-left-for-infrastructure-as-code-after-ai-moves-in",true,"What's left for infrastructure-as-code after AI moves in?",[15,21,27,33],{"_id":16,"publishedAt":17,"slug":18,"title":20},"eb5b66eb-9410-4329-83bb-22bbff39402a","2026-04-28T13:00:00.000Z",{"_type":10,"current":19},"turn-scattered-knowledge-into-trusted-intelligence","Turning scattered knowledge into trusted intelligence: Stack Internal 2026.3",{"_id":22,"publishedAt":23,"slug":24,"title":26},"369c2401-b62e-4a37-8ff8-bf603023ecad","2026-03-02T15:03:00.988Z",{"_type":10,"current":25},"what-s-new-at-stack-overflow-march-2026","What’s new at Stack Overflow: March 2026",{"_id":28,"publishedAt":29,"slug":30,"title":32},"5e9053a4-07ea-447c-91ea-29e0b6228537","2026-02-02T15:00:00.000Z",{"_type":10,"current":31},"what-s-new-at-stack-overflow-february-2026","What’s new at Stack Overflow: February 2026",{"_id":34,"publishedAt":35,"slug":36,"title":38},"a1b538eb-a8a6-46d0-80a1-ac70ec9bb935","2026-01-05T10:00:00.000-05:00",{"_type":10,"current":37},"what-s-new-at-stack-overflow-january-2026","What’s new at Stack Overflow: January 2026",{"_createdAt":40,"_id":41,"_rev":42,"_type":43,"_updatedAt":44,"author":45,"body":64,"comments":12,"dateUrl":242,"excerpt":243,"image":244,"legacyBody":247,"product":68,"publishedAt":250,"slug":251,"sponsored":68,"tags":253,"title":270,"visible":12},"2023-05-24T12:51:03Z","wp-post-21096","XzVcPPDfPNmxxXS3zvEkmm","blogPost","2025-10-31T17:27:06Z",[46],{"_createdAt":47,"_id":48,"_rev":49,"_system":50,"_type":53,"_updatedAt":54,"avatar":55,"employee":60,"name":61,"slug":62},"2023-05-23T16:27:18Z","wp-author-213","nRfzWrvFg3DIXOd15U9uv8",{"base":51},{"id":48,"rev":52},"9xJoPFf2DISyAMMJXP7Ct6","blogAuthor","2025-07-29T19:37:47Z",{"_type":56,"asset":57},"image",{"_ref":58,"_type":59},"image-e81c84dcaeb58be1002795a6544b595bd6fc8071-1024x1024-jpg","reference","former","Ben Popper",{"current":63},"benpopper",[65,70,81,89,97,105,114,134,142,150,158,166,217],{"_key":66,"_type":67,"markDefs":68,"url":69},"81dff6a74d56","embed",null,"https:\u002F\u002Fart19.com\u002Fshows\u002F2355b740-4531-4071-a3ab-5907a95a36d3\u002Fepisodes\u002F5fd9dcdf-09ef-4736-a6b4-507790d18af9",{"_key":71,"_type":72,"children":73,"markDefs":79,"style":80},"11ca19c38ca9","block",[74],{"_key":75,"_type":76,"marks":77,"text":78},"11ca19c38ca90","span",[],"At some point, a lot of developers think about becoming entrepreneurs. Some end up taking the jump. So what happens when it turns out that nobody wants your product?",[],"normal",{"_key":82,"_type":72,"children":83,"markDefs":88,"style":80},"0097f56fce99",[84],{"_key":85,"_type":76,"marks":86,"text":87},"0097f56fce990",[],"Cara Borenstein, co-founder at Stashpad, ended up in this exact situation. After a two year stint as a software engineer at Twilio, she saw an opportunity to create a notepad for developers to stay on top of context switching and manage knowledge-related tasks. V. 1 was a wiki that didn’t quite catch on.",[],{"_key":90,"_type":72,"children":91,"markDefs":96,"style":80},"6fb6c2feec66",[92],{"_key":93,"_type":76,"marks":94,"text":95},"6fb6c2feec660",[],"Embracing this reality, Borenstein and her team decided to dig deeper by talking with target customers. That process catalyzed a transformation of the core product into something people need and love, a second brain for busy developers that helps them stay focused and retain those stray thoughts that can add up to something big later on.",[],{"_key":98,"_type":72,"children":99,"markDefs":104,"style":80},"c2a617b06a86",[100],{"_key":101,"_type":76,"marks":102,"text":103},"c2a617b06a860",[],"In today’s podcast, Matt, Ceora, and Cassidy reflect on Cara’s founder journey.",[],{"_key":106,"_type":72,"children":107,"markDefs":113,"style":80},"f99d7a68a343",[108],{"_key":109,"_type":76,"marks":110,"text":112},"f99d7a68a3430",[111],"strong","Episode Notes:",[],{"_key":115,"_type":72,"children":116,"markDefs":130,"style":80},"fb3e0cdddac9",[117,121,126],{"_key":118,"_type":76,"marks":119,"text":120},"fb3e0cdddac90",[],"Cara shares her experiences living in New York and San Francisco— and why she and her co-founder ultimately located ",{"_key":122,"_type":76,"marks":123,"text":125},"fb3e0cdddac91",[124],"e836c66448e7","Stashpad",{"_key":127,"_type":76,"marks":128,"text":129},"fb3e0cdddac92",[]," in North Carolina.",[131],{"_key":124,"_type":132,"href":133,"reference":68},"link","https:\u002F\u002Fwww.stashpad.com\u002F",{"_key":135,"_type":72,"children":136,"markDefs":141,"style":80},"225eff6a4c56",[137],{"_key":138,"_type":76,"marks":139,"text":140},"225eff6a4c560",[],"She elaborates on the exact steps that she took to pivot her startup following limited initial interest in V1 of the product.",[],{"_key":143,"_type":72,"children":144,"markDefs":149,"style":80},"444405dc4ce5",[145],{"_key":146,"_type":76,"marks":147,"text":148},"444405dc4ce50",[],"Despite being in the Bay Area and working at Twilio, she was struggling to meet people because her full brain power was going to her products.",[],{"_key":151,"_type":72,"children":152,"markDefs":157,"style":80},"528079253cd5",[153],{"_key":154,"_type":76,"marks":155,"text":156},"528079253cd50",[],"She shares what it was like for her and her co-founder to hire Stashpad’s first employees.",[],{"_key":159,"_type":72,"children":160,"markDefs":165,"style":80},"8a5b79f2b998",[161],{"_key":162,"_type":76,"marks":163,"text":164},"8a5b79f2b9980",[],"The group discusses Stashpad’s pathway to monetization in the context of developers wanting free tools.",[],{"_key":167,"_type":72,"children":168,"markDefs":208,"style":80},"4ff8f9980a38",[169,173,178,182,187,190,195,199,204],{"_key":170,"_type":76,"marks":171,"text":172},"4ff8f9980a380",[],"Follow, ",{"_key":174,"_type":76,"marks":175,"text":177},"4ff8f9980a381",[176],"cf0e97f08367","Ceora",{"_key":179,"_type":76,"marks":180,"text":181},"4ff8f9980a382",[],", ",{"_key":183,"_type":76,"marks":184,"text":186},"4ff8f9980a383",[185],"a653ae83a599","Matt",{"_key":188,"_type":76,"marks":189,"text":181},"4ff8f9980a384",[],{"_key":191,"_type":76,"marks":192,"text":194},"4ff8f9980a385",[193],"12115a90309b","Cassidy",{"_key":196,"_type":76,"marks":197,"text":198},"4ff8f9980a386",[],", and ",{"_key":200,"_type":76,"marks":201,"text":203},"4ff8f9980a387",[202],"ca869c36d0be","Cara",{"_key":205,"_type":76,"marks":206,"text":207},"4ff8f9980a388",[],".",[209,211,213,215],{"_key":176,"_type":132,"href":210,"reference":68},"https:\u002F\u002Ftwitter.com\u002Fceeoreo_",{"_key":185,"_type":132,"href":212,"reference":68},"https:\u002F\u002Ftwitter.com\u002Fmattkander",{"_key":193,"_type":132,"href":214,"reference":68},"https:\u002F\u002Ftwitter.com\u002Fcassidoo",{"_key":202,"_type":132,"href":216,"reference":68},"https:\u002F\u002Ftwitter.com\u002Fcara_jacqueline?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor",{"_key":218,"_type":72,"children":219,"markDefs":237,"style":80},"b015b23690db",[220,225,229,234],{"_key":221,"_type":76,"marks":222,"text":224},"b015b23690db0",[223],"f78e7ded8c76","Marchingband",{"_key":226,"_type":76,"marks":227,"text":228},"b015b23690db1",[]," gets today’s lifeboat badge for their answer to the question about ",{"_key":230,"_type":76,"marks":231,"text":233},"b015b23690db2",[232],"1deeb3112257","running C or C++ code from Node.js in an efficient way",{"_key":235,"_type":76,"marks":236,"text":207},"b015b23690db3",[],[238,240],{"_key":223,"_type":132,"href":239,"reference":68},"https:\u002F\u002Fstackoverflow.com\u002Fusers\u002F9435624\u002Fmarchingband",{"_key":232,"_type":132,"href":241,"reference":68},"https:\u002F\u002Fstackoverflow.com\u002Fquestions\u002F49100336\u002Frun-c-or-c-code-from-node-js-in-an-efficient-way\u002F54216477#54216477","2022\u002F11\u002F04","What happens if you build it and no one comes?",{"_type":56,"asset":245},{"_ref":246,"_type":59},"image-472725c034235a56301dc8caf0ed41b3d298c57a-1200x630-png",{"code":248,"language":249},"\u003C!-- wp:html -->\n\u003Ciframe height=\"200px\" width=\"100%\" frameborder=\"no\" scrolling=\"no\" seamless=\"\" src=\"https:\u002F\u002Fplayer.simplecast.com\u002Fbfc2b03b-1d12-46b0-9748-e27602ec74e0?dark=false\">\u003C\u002Fiframe>\n\u003C!-- \u002Fwp:html -->\n\n\u003C!-- wp:paragraph -->\n\u003Cp>At some point, a lot of developers think about becoming entrepreneurs. Some end up taking the jump. So what happens when it turns out that nobody wants your product?\u003C\u002Fp>\n\u003C!-- \u002Fwp:paragraph -->\n\n\u003C!-- wp:paragraph -->\n\u003Cp>Cara Borenstein, co-founder at Stashpad, ended up in this exact situation. After a two year stint as a software engineer at Twilio, she saw an opportunity to create a notepad for developers to stay on top of context switching and manage knowledge-related tasks. V. 1 was a wiki that didn’t quite catch on.\u003C\u002Fp>\n\u003C!-- \u002Fwp:paragraph -->\n\n\u003C!-- wp:paragraph -->\n\u003Cp>Embracing this reality, Borenstein and her team decided to dig deeper by talking with target customers. That process catalyzed a transformation of the core product into something people need and love, a second brain for busy developers that helps them stay focused and retain those stray thoughts that can add up to something big later on.\u003C\u002Fp>\n\u003C!-- \u002Fwp:paragraph -->\n\n\u003C!-- wp:paragraph -->\n\u003Cp>In today’s podcast, Matt, Ceora, and Cassidy reflect on Cara’s founder journey.\u003C\u002Fp>\n\u003C!-- \u002Fwp:paragraph -->\n\n\u003C!-- wp:paragraph -->\n\u003Cp>\u003Cstrong>Episode Notes:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003C!-- \u002Fwp:paragraph -->\n\n\u003C!-- wp:paragraph -->\n\u003Cp>Cara shares her experiences living in New York and San Francisco— and why she and her co-founder ultimately located \u003Ca href=\"https:\u002F\u002Fwww.stashpad.com\u002F\">Stashpad\u003C\u002Fa> in North Carolina.\u003C\u002Fp>\n\u003C!-- \u002Fwp:paragraph -->\n\n\u003C!-- wp:paragraph -->\n\u003Cp>She elaborates on the exact steps that she took to pivot her startup following limited initial interest in V1 of the product.\u003C\u002Fp>\n\u003C!-- \u002Fwp:paragraph -->\n\n\u003C!-- wp:paragraph -->\n\u003Cp>Despite being in the Bay Area and working at Twilio, she was struggling to meet people because her full brain power was going to her products.\u003C\u002Fp>\n\u003C!-- \u002Fwp:paragraph -->\n\n\u003C!-- wp:paragraph -->\n\u003Cp>She shares what it was like for her and her co-founder to hire Stashpad’s first employees.\u003C\u002Fp>\n\u003C!-- \u002Fwp:paragraph -->\n\n\u003C!-- wp:paragraph -->\n\u003Cp>The group discusses Stashpad’s pathway to monetization in the context of developers wanting free tools.\u003C\u002Fp>\n\u003C!-- \u002Fwp:paragraph -->\n\n\u003C!-- wp:paragraph -->\n\u003Cp>Follow, \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002Fceeoreo_\">Ceora\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002Fmattkander\">Matt\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002Fcassidoo\">Cassidy\u003C\u002Fa>, and \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002Fcara_jacqueline?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\">Cara\u003C\u002Fa>.\u003C\u002Fp>\n\u003C!-- \u002Fwp:paragraph -->\n\n\u003C!-- wp:paragraph -->\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fstackoverflow.com\u002Fusers\u002F9435624\u002Fmarchingband\">Marchingband\u003C\u002Fa> gets today’s lifeboat badge for their answer to the question about \u003Ca href=\"https:\u002F\u002Fstackoverflow.com\u002Fquestions\u002F49100336\u002Frun-c-or-c-code-from-node-js-in-an-efficient-way\u002F54216477#54216477\">running C or C++ code from Node.js in an efficient way\u003C\u002Fa>. \u003C\u002Fp>\n\u003C!-- \u002Fwp:paragraph -->","html","2022-11-04T16:40:24.000Z",{"current":252},"going-from-engineer-to-entrepreneur-takes-more-than-just-good-code-ep-503",[254,261,266],{"_createdAt":255,"_id":256,"_rev":257,"_type":258,"_updatedAt":255,"slug":259,"title":125},"2023-05-23T16:43:21Z","wp-tagcat-stashpad","9HpbCsT2tq0xwozQfkc4ih","blogTag",{"current":260},"stashpad",{"_createdAt":255,"_id":262,"_rev":257,"_type":258,"_updatedAt":255,"slug":263,"title":265},"wp-tagcat-podcast",{"current":264},"podcast","The Stack Overflow Podcast",{"_createdAt":255,"_id":267,"_rev":257,"_type":258,"_updatedAt":255,"slug":268,"title":269},"wp-tagcat-twilio",{"current":269},"twilio","Going from engineer to entrepreneur takes more than just good code (Ep. 506)",[272,278,284,290],{"_id":273,"publishedAt":274,"slug":275,"sponsored":68,"title":277},"76c9771b-34e6-4d98-8641-ecefc711f0ef","2026-07-06T15:23:34.559Z",{"_type":10,"current":276},"when-the-sensor-starts-thinking-snortml-agentic-ai-and-the-evolving-architecture-of-intrusion-detection","When the sensor starts thinking: SnortML, agentic AI, and the evolving architecture of intrusion detection",{"_id":279,"publishedAt":280,"slug":281,"sponsored":68,"title":283},"28e560af-f0aa-4d46-bd90-f435ad604aa7","2026-06-26T14:00:27.102Z",{"_type":10,"current":282},"paging-charity-how-can-engineering-leaders-avoid-becoming-bond-villains","Paging Charity! How can engineering leaders avoid becoming Bond villains?",{"_id":285,"publishedAt":286,"slug":287,"sponsored":68,"title":289},"4b22c2a3-3779-4966-93eb-5230391dbdce","2026-06-23T14:08:58.595Z",{"_type":10,"current":288},"your-ai-shipped-a-backend-that-boots-that-is-the-whole-problem","Your AI shipped a backend that boots. That is the whole problem.",{"_id":291,"publishedAt":292,"slug":293,"sponsored":68,"title":295},"5cf362e1-fe7b-45af-b69c-914731c6a052","2026-06-23T14:00:00.000Z",{"_type":10,"current":294},"the-2026-developer-survey-is-now-open-for-human-developers-only","The 2026 Developer Survey is now open (for human developers only)!",{"data":297,"sourceMap":-1},{"count":298,"lastTimestamp":299},2,"2023-05-25T09:47:55Z"]