An update on our product-led SaaS transformation

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I’m writing this blog post to share an update on our product-led SaaS transformation, which I’ve discussed in a series of posts over the course of the last year.

It’s been a year of transformational change for all types of companies, Stack Overflow included. We are fortunate to have seen great growth from Stack Overflow for Teams, which allowed us to raise our Series E last July. We have seen steady growth from Stack Overflow Advertising. Even our Talent business—our oldest paid product, which was our only line of business negatively impacted by the pandemic—has continued to deliver value to customers looking for developer talent and developers looking for work, career changes, and more.

As we continue to navigate the pandemic, we try to use our mission as our compass. Our mission is to serve developers and technologists, and we want to ensure our public platform and our paid products are doing that always. In the spirit of continuing on our product-led transformation and realizing our mission, we are making some changes to Stack Overflow Talent.

We are realigning the Talent business to focus more on customer employer branding and company awareness needs, and moving away from job slots and direct hiring. This will tie the product closer to what we offer through Stack Overflow Advertising and is part of what we’re calling our “Reach and Relevance” strategy, allowing companies to reach and share relevant information with millions of developers and technologists. At the end of the day, this change unlocks greater value for our users and helps our customers better achieve success.

We are continuing to support all of our existing Talent products and these changes won’t affect any of our customers leveraging job slots or direct hiring products in the near-term, only their point of contact will change. As these products evolve or are sunset, customers will be notified well in advance.

These changes, however, impacted a small portion of employees within our Sales & Customer Success organization. We are highly appreciative of the hard work that went into the past decade to launch, support, and grow the Talent business. We would not be where we are today if it wasn’t for their dedication and drive, and we are doing what we can to support their transitions.

We hope our users and customers will continue to see and reap the benefits of our product-led transformation, which includes Teams’ freemium that launched just last month and new, upcoming launches as part of our Reach and Relevance strategy. We are grateful for your support over these last 12 years and look forward to continuing to serve you as best we can.

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