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A new look for what’s next

The world has changed a lot since Stack Overflow started. It's time for our brand to change with it.

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In line with the other work we’re doing, we’re embarking on a rebrand process—here’s why.

When Stack Overflow (and later, Stack Exchange) started, its mission was clear and focused. But the world has changed. Fast. Artificial intelligence is reshaping how we build, learn, and solve problems. Software development looks dramatically different than it did even a few years ago—and the pace of change is only accelerating.

As our products and platform evolved, so have our audiences. Developers, companies, educators, and curious minds from all over the world have come to rely on us. But with that growth, our brand began to stretch—and at times, to lose fidelity and clarity. It’s very much been always added to and not been thought of holistically.

Diagram representing Stack Exchange and its associated platforms and services. At the top, the "Stack Exchange" logo is displayed, labeled as "The legal entity: Stack Exchange Inc." Below, various sections show different components: "Stack Exchange" (the network of sites), "Stack Overflow" (the brand), "Superuser" (superuser.com), "Server Fault" (serverfault.com), "Collectives on Stack Overflow," approximately 180 sites with custom branding, "Stack Overflow Advertising," "Stack Overflow for Teams," "Stack Overflow Talent," "overflow AI," "Area 51" (process for adding new sites), "Meta" (communications and feedback for Stack Exchange & Stack Overflow), a section for communications, blog, and podcast ("The Overflow"), "Stack Overflow API," and finally, a segment for experimental features titled "Labs." Each section is represented with corresponding logos and labels.
A selection of some of our brands and sub-brands

So, it’s time for our brand to evolve too.

With the change we’ve seen since our founding in 2008 – whether it’s around the role of Stack Exchange & Stack Overflow, or how we talk about our paid products and more – all need to be clearly and concisely articulated from the perspective of who we are today as a company. One that’s forged in the fires of community, powered by collaboration, shaped by AI, and driven by people.

A collage of four different strategy and brainstorming boards, represented as digital sticky notes, charts, and diagrams. The top-left board has colorful sticky notes laid out with labels such as "Brand Attributes" and various descriptors (e.g., "Helpful," "Authentic," "Knowledgeable"). The top-right board categorizes notes under headings like "What," "How," and "Why," describing organizational goals and processes. The bottom-left board contains a grid chart labeled "Quiet vs. Expressive" and "Reserved vs. Context". The bottom-right shows a circular progress diagram titled “Work in Progress” with the central message “Knowledge moves humanity forward.”
Some recent internal exercises around brand we have run

This rebrand isn’t just a fresh coat of paint. It’s a realignment with our purpose: to support the builders of the future in an AI world—with clarity, speed, and humanity. It’s about showing up in a way that reflects who we are today, and where we’re headed tomorrow.

Whether you’ve been with the site from the beginning or are just discovering it, thank you. This next chapter is about being clearer in how we communicate, more focused on what we build, and more intentional about how we show up.

True to our roots, we want to develop this with you and will be asking your opinion along the way—stay tuned for ways to get involved!

Thoughts? Feedback? Cheers or jeers? I’ll read them all, as will other core members of the team that is focused on this work. We’ll be monitoring the post for two weeks, until May 22, 2025.

P.S. There is also a Meta post that we published today, which contains more info.

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