Navigation or forgetfulness? On finding purple links in your search

We found that when you find that the top link is purple—that is, already clicked—52% of you think, “Hello, old friend.” But another 14% see that purple link with irritation and another 16% see it with amusement. There are basically two things going on here: navigational search and memory imperfections. This article will explore some of the research around both of them.